NFT projects often have a very active and engaged community on Discord. Why is this so important, though? The thing is, with NFT marketplaces, a lot of the members have a stake in the success of the project, With this being the case, they will act as unofficial ambassadors for the project. Furthermore, with regard to NFT marketplaces for digital collectibles, an active community can often help connect buyers and sellers. It’s therefore clear to see how an NFT community helps sustain a project.